“Creating Buzz about a Product”

You’ve done your homework and created a new product service. Now is the time for public relations. The product may be the next big thing, but in order to find out, you need to create buzz. How do you do that? The following are a few questions to ask yourself before you continue on your new adventure. 

1) What is your mission and/or vision statement?
2) Is the product read and accessible?
3) Do you know who your audience is? Have you made your proper media contacts?
4) Do you know your target audience? Have you made proper media contact?
5) Do you know our main message and if it is longer than two sentences, cut it.
6) Is your message clear and concise?
7) Do you have testimonies from valued clients? Make sure you post them.

In addition to these tips, continue to develop your relationships with consumers, media outlets, be yourself and don’t become obsessed with connection with an overwhelming amount of media. First and foremost, make sure you connect with media in your target audience. Keep in mind when pitching an idea, it’s important to not sound like a programmed robot.  Also, when in doubt, ask questions.

One of the lessons every publicist must learn is to thank others for their time. No matter how big or small the commitment, always take time to say thanks.

By Rachel Ryan

This entry was posted on Thursday, February 4th, 2010 at 11:43 am and is filed under Blogroll. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.